IKEA commercials on Youtube

I noticed that Ikea spent a mother load on getting first page placement on Youtube.com. I am happy to see Ikea doing some outside of the box marketing, as the brand is not the most advertised in the world, their following is almost cult like.   Remember Ikea, is a great place to find quality kitchen products, but not a great place for luxury home remodeling ideas. 

What do you think about this commercial?