Buy 1 Get 1 Free Comes to So Cal Real Estate

Marketing genius or desperate builders, you make the call. But Michael Crews Development recently featured a great head line grabbing marketing promotion in Escondido, California. The promo ended in May, but the attention the developers received had to be worth any losses they may have incurred.

In a sign of how difficult it is to sell new homes in Southern California right now, a San Diego developer is offering a "buy one, get one free" deal, pairing million-dollar homes with less expensive homes.